Hey —

This is Issue 2 of the ARC Superbrain updates. We’re doing a deep dive on pricing different package options for proposals.

From my experience doing 100+ proposals, prospects and clients rarely want a single take-it-or-leave-it pitch, especially when the scope is relatively undefined. They want a focused option, a fuller option, and the complete transformation. Most teams will run different pricing models, then spend days trying to reconcile.

ARC now lets you author Light, Medium, and Heavy pricing as nested packages from one engagement, priced independently.

1. One timeline, three packages

In Timeline, switch mode from Single scope to 3-tier scopes and hit Generate. ARC takes the full engagement and auto nests it into Light, Medium, and Heavy. A phase you add in the Light package shows up in all three.

2. Price them independently, lead with one

Pricing carries the three packages forward. Click into each to edit fees, staffing, discounts, expenses, and milestones. Engagement margin is auto-calculated and compared against firm target. Our Pricing Agent can recommend price optimizations based on firm-history for related pursuits and margin buffer.

When ready, mark one package as ‘Selected’ for client. That indicates a package recommendation.

Adjust pricing and roles as needed

3. Put the comparison in Word and PowerPoint

Export Word and you get an Investment Options table: duration, phases, team, and total investment side by side. Export PowerPoint and you get an Engagement Options slide: three cards, “Best for” copy, with a RECOMMENDED badge.

Want to see it on your own pursuits? Or want to chat about how your firm would actually present the three packages?

Join the waitlist: https://arcworkflows.com

In our next Issue, we will deep dive into how ARC converts uploaded final deliverables → case studies and methodologies for use on future pursuits.

— Ken